Master Class 1
Shuya Gong
Building a Culture of Innovation

​In this Master Class, you will learn how to build a culture of innovation in your organization and, most importantly, how to execute innovation to make a real impact in your industry or field. You will learn processes and specific tools for innovating, both in a virtual and in-person. 

Topics:

• Connecting innovation to your team’s everyday jobs;​
• Principles of innovation applied to your company and team’s expertise;​
• Process to make solutions executable.​

Session I
Chetan Malhotra
TCS Innovation Case

In this session,  you will learn how to build and implement knowledge cobots in your organization, enhancing efficiency and decision-making, and. You will discover processes and specific tools for transferring human knowledge to computers, enabling them to assist and guide you in various tasks, even in areas where expertise may be lacking.​

Topics:​

• Integrating knowledge cobots into daily workflows;​
• Principles of knowledge transfer and automation;​
• Process to create functional knowledge cobots:​
• Knowledge capture: how do you extract and document expertise for effective use?​
• Knowledge representation: key methods to structure and codify knowledge for computational use;​
• Knowledge application: how to deploy knowledge cobots to support tasks effectively.

Hub Immersive Experience
Labs Visiting: AI and VR

Team 1: AI - Hubot

Team 2: VR

Team 3: Fab Lab - Daniel Kras

Master Class 2
Verne Harnish
Scaling Up Businesses

In this Master Class, you will learn how to scale up your business using the Four Decisions methodology: People, Strategy, Execution, and Cash. You will discover how to address the most critical questions in each of these areas and see practical examples.​

Topics:​

• Integrating the Four Decisions into your business;​
• Key principles for optimizing People, Strategy, Execution, and Cash;​
• Process to drive better business outcomes.​ 

Session III
Rodrigo Madeira
Innovation at Amazon

In this session, you will learn about Amazon's unique approach to innovation, which is intrinsically linked to its use of technology and team organization. This approach, consistent since the company's inception, starts with the customer and works backwards. You will gain insights into how Amazon innovates through four elements: Culture, Mechanisms, Architecture, and Organization.​

Topics:​

• Principles of Amazon's innovation culture;​
• Process to drive innovation at Amazon:​
• Culture: how Amazon's culture fosters innovation;​
• Mechanisms: the tools and processes Amazon uses to support innovation;​
• Architecture: the technological framework enabling Amazon's innovations;​
• Organization: how Amazon structures its teams to maximize innovative potential.​
  

Session IV
Kevin Ray Benedict
Reimagining the Future of Business

In this session, you will explore how to anticipate and navigate the future of business by understanding historical insights, current global forces, and emerging trends. You will learn to contemplate and prepare for various future scenarios, identifying catalysts that can shape the business landscape.​

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Topics:​

• What history can teach us about the future;​
• The global currents and forces of change that shape today;​
• Converging forces and trends that will impact our future;​
• Contemplating and rehearsing scenarios for tomorrow;​
• The catalysts that have shaped yesterday, and the new catalysts that can potentially shape tomorrow.